Pages are in the top menu
Pages show up in your web site’s menu — at the top. 
Most people also use this page to explain more about what they do. An about us pages also describes why you do what you do. When did you start and even some of the highlights or big wins you have accomplished with your business.
Tell a story
Whether your goal is to get more clients or customers, pitch an idea, sell a service or provide information, learning to tell a story will give you an advantage. Stories are how we communicate and connect with one another; they help us make sense of the world.
Solve a problem
Your customer will buy from you if, and only if, you can solve a problem they have. Typically a lot of marketing is about you:
- I can do this or that;
- My amazing product;
- Our awesome services;
- We deliver the best;
To be frank, it’s rubbish. You are wasting your time and your (prospective) customer’s time. If you are only talking about yourself, how does any customer know whether you can help them? That’s right, they don’t.
Your job is two-fold. Firstly, you need to understand what your customer is trying to do. Secondly, you need to craft and create content which illustrates how you can help solve what they are trying to do. Harvard Business School marketing professor Theodore Levitt said it best: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Remember, your customers are buying your service or product to solve a problem – their problem.
Types of content on a website
There are primarily two kinds of content you’ll create for your website:
- Static page content
- Dynamic post content
Pages are typically different from posts because the content is usually more static and changes less often. Pages also show up in your web site’s menu at the top.
Posts, blog posts or articles are added regularly to the website. Continuously adding articles keeps the website fresh and interesting and gets visitors coming back.
In both instances, when creating either a page or a post, follow the story telling, problem solving guidelines outlined previously.